Essência

Felicidade. Não existe pílula magica. Existe uma jornada de auto-conhecimento que, aos poucos, permite aflorar a expressão única do que somos e descobrirmos de que somos feitos. Isso, para mim, hoje,…

Sobre missão e propósito de vida

Hoje numa conversa com uma amiga, do nada, tive uma percepção. Percebi que as pessoas andam sempre à procura de alguma coisa, de ferramentas para serem mais, mais prósperas, mais…

2018: 5 anos em um

“Embora quem quase morre ainda vive, quem quase vive já morreu.” – Sarah Westphal Quantas vezes não te lembras nada do teu dia? Quantas vezes voltas pra casa e não…

Competitive sport and the creative process

The giant wave of disruption in a literal version: surf lessons

The journalistic notes, the academic researches and the reports of consultants on innovation have a favourite metaphor territory: that of natural cataclysms. Exponential technologies are “meteorites” and traditional business models are “tectonic plates” which move and cause earthquakes in the economy. But perhaps the most cited analogy is that of the disruptive tsunami, where most people will have to surf giant waves to keep us afloat.

There is a sport where this last metaphor and reality merge into a single entity. For history, philosophy and openness to creativity, surfing has dozens of points of contact with the innovation agenda. Beginning with its rate of change and unique reinvention: in recent years, the diffusion of tow surfing (surfing by tow, where a person transfers the watercraft to the surfer hundreds of meters offshore, impossible to reach only through swimming with the table) allowed to multiply several times the height of surfable waves, which in their most recent records exceed 30 meters.

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